Dustin Coleman
As an editorial leader with a foundation in journalism, I help organizations uncover meaningful stories and transform complex ideas into clear, compelling communications. Throughout my career, I’ve partnered with executives, customers, franchise owners and subject matter experts to develop thought leadership, executive communications, customer stories and strategic content that builds trust and strengthens brands. By combining strong writing, editorial strategy and thoughtful use of data, I create content that informs, engages and helps audiences understand what matters most.
15+ years of editorial leadership | Thousands of published content assets | 250,000+ words of AI-assisted research | Executive communications | Customer stories | Thought leadership
Featured Storytelling & Thought Leadership
White Paper: The 2026 State of Shipping and Logistics Report
Case Study: Powering the City That Never Sleeps: How WWEX Group Helped Con Edison Modernize Energy
Case Study: Kansas Fireworks Distributor Gets Star-Spangled Shipping Service from Unishippers
Thought Leadership: Learn How AI in Logistics Is Reshaping Freight Shipping
Freight Agent Spotlight: Kam Sihota and Paul Singh
Unishippers Franchise Spotlight: Holton Ahlers
Malpractice Insurance Company on the Right Track, CEO Says
Podcast Guest: Storytelling in the Age of AI
My favorite part of my career is “talking to other people and hearing their stories.” On the A76 Podcast, I share my storytelling process, where I find ideas and a few defining anecdotes from my career. After all, I’m a storyteller.
Case Studies
Delivering Freshness at Scale With Refrigerated Freight Solutions
Powering the City That Never Sleeps: How WWEX Group Helped Con Edison Modernize Energy
White Papers
2025 State of the Shipping & Logistics Industry Report
Medical Expert Witness and Liability Coverage White Paper
State of the Shipping Industry: 7 Trends for 2024
Employee Profiles
Freight Agent Spotlight: Frank Muse, Course Logistics
GlobalTranz Freight Agent Spotlight: Amy Davis
Unishippers Franchise Spotlight: Lauryn & Ryan Gleason, Triple G Logistics
Franchise Training Spotlight: Jaclyn Becker
Shipping and Logistics Blogs
Cargo Theft Prevention and How a 3PL Can Help Keep Freight Secure
Who pays tariffs on imports and what are tariffs, exactly?
What is specialty freight? A shipper’s guide to everything you need to know.
Freight Shipping Guide 101: Everything You Need to Know (9k+ words)
Education & Technology Blogs
10 Smart Ways to Turn NPS Data Into Business Growth (and Why to Use Typeform)
SEO For Schools: Using WordPress To Optimize Your Website
Your Complete Guide To K-12 School Websites
5 Ways To Incorporate Student Blogging Into Your Curriculum
5 Tips For Virtual Reality In Schools To ‘Wow’ Your Students
Healthcare & Medical Blogs
AI in Medical Diagnostics and How It Improves Healthcare
Minority Healthcare: How Doctors Can Address Bias & Improve Care
What Is Telemedicine? A Guide to Telehealth & Medical Malpractice Insurance
Medical Malpractice Settlements: A Complete Guide
E-guides
What To Look For in Expedited Freight Providers
How To Navigate Documentation for International Package Shipping
Your Guide To NMFC Codes and Freight Class
Press Releases
WWEX Group Voted a Top 10 3PL in Inbound Logistics’ 2025 Excellence Awards
WWEX Group Leaders Receive Prestigious Supply & Demand Chain Executive Pros to Know Award
WWEX Group Names Daniel Curling Chief Technology Officer
St. Bonaventure University Launches Online Master of Arts in Communication
Kettering University Online Recognized by U.S. News & World Report in Multiple Categories
Website Development – My Freelance Side Hustle (WordPress)
12 Acres is a boutique content marketing agency serving small businesses. My wife and I founded the company around a single core principle: we only take on work where we are confident we can deliver real results. By intentionally working with just one at a time, we create space to experiment, refine our craft and collaborate closely with businesses across a wide range of industries. It also gives me the opportunity to continue experimenting with WordPress!
12 Acres Creative – Content Marketing for Small Businesses
Videos
At a former employer, one of my favorite projects was producing short videos that showcased excellence in furniture making. I handled every part of the process—writing, shooting, set design, editing and digital distribution. While I haven’t edited video recently, I retain a strong working knowledge of the medium and a clear understanding of what makes a story resonate.
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